Posts on a WordPress blog can be shared on social media sites like Facebook, Twitter etc. You can do the reverse too and share Facebook page posts in a WordPress blog post which will include the comments, likes and shares. The Facebook page timeline has to be public.
So you first post something on your blog. Then you share it on Facebook. Then you again share the Facebook post back to your blog! Why would someone do this kind of cross posting?! The answer is, to promote your Facebook page with your blog readers and vice-a-versa. Even if you are not promoting a page (because it is not YOUR page), Facebook posts from others’ pages can still be useful to your blog readers or relevant to what you already write about.
Now, why Facebook? A Facebook users’ frame of mind is to just browse and stop at something interesting. Most likely, they are not actively looking for solutions to any technical issue. But they sure love to share and read interesting stuff. So by posting to a Facebook page, there is a higher chance of someone considering it worthy enough to like it or share it with their friends and as a result catch the attention of a “casual browser”. Oh yes, there are social-sharing buttons on a WordPress post too. But those buttons will be used by a reader who is already on your blog. Also, in some situations the sharing buttons may not even work due to restrictions like work network, device issues etc. The point here is to engage a casual reader on Facebook who is not actively looking for content on a search engine or a forum.
On the other hand, most of blog readers are looking actively for a solution to an issue. There is a high chance that they have been directed to the blog via a search engine result or a technical forum thread about a specific issue. (Check your stats, duh!) Very few are here for general reading. As a blogger, I would like to capture the interest of this “accidental” reader and hope that they return. One way for me to stay connected with them is to have them subscribed to or follow my blog through (at least one or preferably) various channels like email, RSS, WordPress, Twitter, Facebook etc. Some people may be reluctant to share their email address but may be willing to Like the Facebook page. Sending a new reader to your Facebook page and getting them to Like your Facebook page is equivalent to getting a new subscriber. Of course the restrictions mentioned above will come into play here too but the opportunity can still be used to make the reader aware of a Facebook page. With its huge active user count, Facebook is a good medium for outreach and engagement. Major websites report that bulk of their views are driven by social media sites. Consider the Facebook cross-post as a banner ad for yourself!
To promote your blog, you can either use your personal Facebook profile page or create a new page for the blog. I would suggest the latter so that you don’t spam your non-tech friends with technical rants.
I plan to experiment with various blog promotion strategies, especially in the technical niche, and write in more detail about them. I have started a Facebook page for this blog and will share my adventures periodically. If you are interested in following my learning path, you can subscribe to this blog or like my Facebook page. (Notice what I did right there?!)
One of my SQL Server databases was returning an error 102 while creating a full-text stoplist. We were trying to create a stoplist based on the system stoplist and later also tried to create a blank stoplist. The error happened both via SSMS, and equivalent TSQL commands.
The Error, 102
The following TSQL gave the error –
CREATE FULLTEXT STOPLIST [DemoStopList]
CREATE FULLTEXT STOPLIST [DemoStopList]
FROM SYSTEM STOPLIST
The error dialog box –
The text in the error message –
TITLE: Microsoft SQL Server Management Studio
Cannot execute changes.
Create failed for FullTextStopList 'Demo'. (Microsoft.SqlServer.Smo)
For help, click: http://go.microsoft.com/fwlink?ProdName=Microsoft+SQL+Server&ProdVer=11.0.5058.0+((SQL11_PCU_Main).140514-1820+)&EvtSrc=Microsoft.SqlServer.Management.Smo.ExceptionTemplates.FailedOperationExceptionText&EvtID=Create+FullTextStopList&LinkId=20476
An exception occurred while executing a Transact-SQL statement or batch. (Microsoft.SqlServer.ConnectionInfo)
Incorrect syntax near 'STOPLIST'. (Microsoft SQL Server, Error: 102)
For help, click: http://go.microsoft.com/fwlink?ProdName=Microsoft%20SQL%20Server&ProdVer=10.50.1600&EvtSrc=MSSQLServer&EvtID=102&LinkId=20476
I looked at the MSDN page related to the TSQL command to check if I was using the right syntax.
My syntax was correct but there was something else on the page that looked relevant. Right at the top of the documentation page is the following message –
CREATE FULLTEXT STOPLIST, ALTER FULLTEXT STOPLIST, and DROP FULLTEXT STOPLIST are supported only under compatibility level 100. Under compatibility levels 80 and 90, these statements are not supported. However, under all compatibility levels the system stoplist is automatically associated with new full-text indexes.
To verify if the compatibility level of my database could indeed be an issue, I checked the properties of the database by –
There you have it! My database was originally on a SQL Server 2005 installation so its compatibility level was 90, and that was the reason the CREATE/ALTER/DROP STOPLIST commands were unavailable.
The current server that I was working on was SQL Server 2008 R2, which could be checked by –
Microsoft SQL Server 2008 R2 (RTM) - 10.50.1600.1
So the resolution to the error lies in changing the compatibility level. As per the documentation, the highest compatibility level I could go on a SQL Server 2008 R2 installation was 100.